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| Synopsis |
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Back in college, Johnnie's first true love, Molly Howe, disappeared one night, never to be heard from until one day when she shows up at Palladio on Mal's arm. That's when things start going downhill. Success in this hybrid world of business and art has been straining Johnnie's artistic impulse. It isn't just the whirlwind success that has him so turned around. It's more the effect of the white hot heat of the spotlight on the complete artistic freedom afforded by massive corporate sponsorship. It amplifies that freedom in strange and dangerous ways. Molly's return adds gasoline to Johnnie's creative fire. He will make his greatest work in front of the biggest art audience ever assembled -- the AT&T New Media Symphony. A site-specific work created at Palladio and beamed around the world, a live commercial with performance at its heart. "Ladies and Gentlemen, for one night only, Johnnie Milo performs the AT&T New Media Symphony, live." In a wild guitar smashing performance, Johnnie invites callers to interact with his work. But the viewing world is in for a big surprise... |
Advertising visionary Mal Osborne is at the end of his creative rope. Fed up with the irony infecting the New York advertising world, he fires his entire creative staff then sets out to "wipe the ironic smile off the face of advertising" by making advertising into art. At a local club, Mal discovers Johnnie Milo a young New York video artist and musician whose performance work consists of remixing and remaking Mal's commercials as interactive backdrops to his music. After the set, Mal makes Johnnie an offer he can't refuse. "What if I could make a Fortune 500 company a patron of your work?" he asks. "In the Renaissance, business and art mixed for the first time. It's the same today except the wealthy patrons own companies," says Mal as he introduces Johnnie to his wild idea of convincing companies to put their ad budgets behind the production of art works. Mal and Johnnie gather together the brightest young talent the New York art world has to offer, and head off to Mal's Hudson River Palladian estate. There they form an advertising artists colony called Palladio that will revolutionize the worlds of advertising and art. As sponsors, museums, executives and critics fall in line, Palladio becomes a grander success than even Mal could imagine. But all is not well at Palladio as Johnnie's past comes back to haunt him... |
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| THE CAST Mikel Rouse: "MAL OSBORNE" Zoe Lister-Jones: "MOLLY HOWE" Cort Garretson: "JOHNNY MILO" and Doug Kastilahn as "THE ANNOUNCER" |
| THE ARTISTS Ben Neill, COMPOSER + CO-CREATOR Bill Jones, DIRECTOR + CO-CREATOR Lance Jensen, LYRICIST |
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