Lance Jensen is president and co-founder of Modernista!, a Boston-based branding and advertising agency formed in January 2000. Major brands, such as MTV and The Travel Channel, Budweiser, GAP, Rossignol, Converse and Roxio, to name a few, have quickly sought the agency's creative services. Through its 2003 TV ad campain Modernista! established the new brand identity of HUMMER H2, winning a 2004 Andy Award for the television ad "The Big Race."
Prior to forming Modernista!, Lance was Executive Vice President and Group Creative Director at Arnold Communications, where he was responsible for the highly successful launch of the new Volkswagen Beetle in 1998, a campaign that virtually swept every national and international awards show in 1999. Lance's work has been named the year's best by Ad Age Magazine in 1995, 1997 and 1998. The country first got a taste of his creative work in the infamous Volkswagen television commercial with two believable characters picking up a discarded chair in their Jetta, only to discard it due to its smell, with the song "Da-Da-Da" by the German band Trio playing in the background.
Read Modernista!'s Mission Statement.
Composer Ben Neill. Play the reel.
Mikel Rouse: "MAL OSBORNE"
Zoe Lister-Jones: "MOLLY HOWE"
Cort Garretson: "JOHNNY MILO"
and Doug Kastilahn as "THE ANNOUNCER"
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